Within weeks, Egloo began generating significant pre-orders, proving that the market was ready for a product that blended function, emotion, and design. By combining thoughtful product development with strategic outreach, the launch set a solid foundation for the brand’s growth.
Egloo - Candle powered heater
Egloo is a portable space heater that heats, scents and humidifies small rooms, all while adding a gentle glow that enhances the ambience anywhere you set it.
Product design
Egloo stands out for its uniquely multifunctional design, bringing together heating, scent diffusion, and ambient lighting—all powered by simple tea light candles. From the very beginning, I aimed to create not just a beautiful object, but a smart, compact solution that fits seamlessly into any living space.
I personally designed the production mold and worked closely with the manufacturing team to refine materials and production techniques, ensuring both aesthetic quality and efficient scalability. This close collaboration allowed us to maximize output without compromising on craftsmanship
Product launch
Launching Egloo was the result of months of design, testing, and strategic planning. Before release, I crafted a targeted marketing campaign to identify and engage the ideal audience. Through a mix of landing pages, teaser content, and paid ads, I built a strong pre-launch presence and an active email list of early adopters.
Product marketing
After the initial launch, I expanded Egloo’s reach through multi-platform marketing campaigns, testing different audience segments via Facebook, Google, and TikTok Ads. Each campaign provided valuable insights, allowing us to refine targeting, creative assets, and messaging to drive consistent conversions. In parallel, we activated strategic collaborations with influencers in the home décor, wellness, and lifestyle spaces—individuals whose values and aesthetics aligned with Egloo.
Meta Ads
Email marketing
Influencer
Tiktok Ads
Google Ads
These partnerships helped generate authentic content and word-of-mouth buzz across social channels. Combined with ongoing email marketing, we built a vibrant and engaged community around the product, transforming Egloo from a functional object into a brand people love and talk about.
Ecommerce store
To support Egloo’s transition from crowdfunding success to a long-term brand, I designed and developed a fast, high-performing eCommerce store tailored to its unique identity. The website features a conversion-optimized layout, refined over time to balance immersive storytelling with a seamless shopping experience.
From high-quality product photography to clear, persuasive copy, every element is crafted to communicate value and emotion. The store also integrates secure payment systems and responsive design to ensure trust and accessibility across all devices—making it easy for customers to discover, connect with, and purchase Egloo worldwide.
Egloo for Expo 2020 Dubai
For Expo Dubai 2020, we had the honor of creating a special edition of Egloo that celebrated the spirit of the event. This exclusive version featured a custom 3D-textured surface, inspired by the official Expo logo—subtly integrated into the ceramic body to blend design with identity.
To complete the experience, we developed a tailor-made packaging that echoed the visual language of the exhibition, combining elegance with storytelling. The result was a collector’s piece that not only showcased Egloo’s craftsmanship, but also embodied the innovation and global vision at the heart of Expo Dubai 2020.
Pr and influencer marketing
To build visibility and credibility around Egloo, I crafted a targeted PR strategy that combined traditional outreach with influencer relations. I personally managed communications with both journalists and content creators, tailoring each pitch to highlight the product’s unique story and design philosophy.
Using principles of PR marketing and Neuro-Linguistic Programming (NLP), I secured features in respected design and lifestyle publications, as well as authentic content from influencers whose audiences aligned with our brand. This strategic storytelling not only boosted Egloo’s reach but also reinforced its identity as a thoughtful, design-driven product.
