Teti is a super detailed micro city-sculpture, modeled in the form of a wearable high jewelry ring, plated with precious materials and encased in lustrous and indestructible resin. The rings featuring significant geographic Icons from cities all over the world and give you the possibility to celebrate your favorite city by keeping it wrapped around your finger.

Whether you “heart” New York City, love London, or firmly believe that all roads lead to Rome, you’ll never tire of gazing at your favorite city—especially when it can fit in the palm of your hand or the hand of someone you love…

Product launch

Launching Teti meant transforming a poetic concept into a tangible piece of wearable architecture. Inspired by urban landscapes and classical proportions, Teti was introduced through a carefully curated Kickstarter campaign that highlighted both the design story and the artisanal process behind each ring.

By combining engaging visuals, storytelling, and a clear value proposition, the campaign attracted a niche but passionate audience—resulting in a successful launch that exceeded its funding goal and sparked interest in both the design and fashion communities.

Product marketing

After launch, I expanded Teti’s visibility with a multi-channel marketing strategy designed to connect with both architecture enthusiasts and design-forward consumers. Using Facebook and Instagram Ads, I tested multiple audiences and refined creatives based on engagement data. These efforts helped turn a Kickstarter campaign into a brand with lasting emotional resonance

The idea came from our passion for art, design and above all travel. We all have memories related to particular places. We all were born somewhere, left home for studying or working, felt in love somewhere, got new friends, traveled with beloved, had remarkable events in beautiful places which became our favorites. And, with a Teti ring, you won’t stray far from these memories, no matter where your travels take you.

Pr and influencer marketing

To amplify the reach of Teti, I developed a PR strategy rooted in authentic storytelling and design culture. I personally handled outreach to editors, bloggers, and influencers in the fields of architecture, fashion, and design. Each pitch was crafted to reflect the uniqueness of Teti as a fusion of jewelry and cityscape.