Tornado is a unique creation, a beautiful synergy of form and function that combines modern design with the timeless allure of fire. Crafted with an elegant terracotta structure, it presents the viewer with a mesmerizing, spinning flame, creating a spectacle that is as captivating as warming.
Our design process commenced with identifying a dual objective: an efficient, eco-friendly heater that’s also a visual masterpiece. To bring this vision to life, we leveraged the most advanced design tools available: 3D modeling allowed us to visualize and perfect every curve and contour, while 3D printing facilitated rapid prototyping and iterative refinement.
Specialist thermodynamics software was employed to ensure that when combined with terracotta, our bioethanol-fueled flame wasn’t just mesmerizing but also 500% more potent than conventional heaters. The result is Tornado, a testament to how traditional materials can be elevated through modern design methodologies.
Launching Tornado was more than just bringing a product to market—it was about creating a movement around design, sustainability, and innovation. Before going live, I developed a targeted marketing campaign to define the ideal audience and generate genuine interest. Through landing pages, content strategy, and social media ads, I built a dedicated email list of engaged potential customers.
In just one month, this approach resulted in over €100,000 in pre-orders. The success of Tornado’s launch proved the power of combining strong product design with thoughtful, data-driven marketing. Every message, every visual, and every interaction was crafted to resonate with the right people—and it worked.
Following the initial success, I ran a series of A/B tests across Facebook, Google, and TikTok Ads to refine the audience segments and identify the most responsive target groups. Each platform brought unique insights, allowing us to optimize ad creatives and messaging for maximum impact.
As conversions kept coming in, we didn’t just build sales—we started building a community. Through consistent email marketing, we’ve kept this audience engaged with behind-the-scenes content, product updates, and special offers. What began as a product launch has evolved into a growing ecosystem of people who are genuinely connected to the brand and its values.
To amplify visibility and build credibility, I carefully researched and selected leading publications in the design, lifestyle, and innovation sectors. Using a mix of strategic PR marketing and principles from Neuro-Linguistic Programming (NLP), I crafted personalized pitches that resonated with editors on both a rational and emotional level. This approach led to features in some of the industry’s most respected magazines and blogs, positioning Tornado not just as a product, but as a story worth telling. These articles played a crucial role in reinforcing brand authority and expanding our reach to a global audience.
Dezeen Showroom: ” Design brand Egloo has created a chimney-like freestanding heater made from terracotta that features a spinning flame powered by bioethanol. “
Yanko design: ” The folks at NextNova have designed the next best thing – a terracotta heater that uses a unique airflow pattern to create a tower of fire that heats your home while also optionally distributing a fragrance of your choice. “
Trendhunter: ” The heater features a terracotta design that’s made in Italy and makes use of thermal lift design to spin the flames upwards for a 500% increase in heat output. “
Great product images do more than showcase a design—they communicate trust, quality, and emotion at a glance. In every launch, I focus on creating visuals that feel both professional and emotionally engaging. A well-crafted photo can spark desire, tell a story, and instantly elevate the perceived value of a product. It’s not just about how it looks—it’s about how it makes people feel.